As the most influential sports agent in the NBA, Rich Paul is revealing his second collaboration with New Balance. This time, it’s a new iteration of the iconic 550 model.
The New Balance 550 Rich Paul Forever Yours features a upper made of premium suede, leather, and mesh in a lavender colorway. A few burgundy accents provide a pop of contrast, perfectly complementing the light hue of this design created by the close friend of LeBron James. Rich Paul’s initials can be seen on the heel, with his name also present on the tongue.
SKU : BB550RR1
Release Date : July 2023
Colorway : GREY/VIOLET

















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